Google Featured Snippets Search Results Update and Its Impact on SEO Strategies

How Google Featured Snippets Search Results impact on keywords

What are Google Featured Snippets?

Earlier than we get into this new replace, it’s important to understand what Featured Snippets are. For years, they were “function 0” and regarded above the pinnacle ten organic seek effects. With the prevalence of advertisements and the “people additionally requested” collapsible desk, having a Featured Snippet for search queries is specifically treasured since it can require as lots as two scrolls on a laptop or even extra on cellular to subsequently see the primary organic search result.

Google pulls what it believes to be an excellent solution for given search queries and places it in the Featured Snippet. You don’t ought to rank in the number one role, or maybe on the first web page of seeking outcomes, to have the Featured Snippet (that is crucial to note with the latest trade), and made it essential to include in SEO Dubai strategies.

Google Featured Snippets Search Results Update

Google SearchLiaison twitted on January 22th 2020 and announced that Google had up to date Google Featured Snippets. Clicking on many featured snippets will take a user at once to the text that is applicable to the quest query.

This transformation isn’t going on to all featured snippets. It’s most effective happening in which Google has a high confidence of being able to direct customers directly to the content.

Google used to give a URL two spots inside the search engine effects pages (search engines like google and yahoo) when that URL ranked with a featured snippet, otherwise called position zero as it ranked above function one of the ordinarily seek consequences.

That is no longer the case. Google will now not show reproduction URLs for pages promoted to the featured snippets. 

This technique of getting rid of reproduction URLs from search engines like google and yahoo containing featured snippets is known as deduplication.

Thinking to show your website in google feature snippet than hire the best Digital marketing company in Dubai .

Below Are The Few Facts of Deduplication-

  • Featured Snippets replica URL change is being referred to as deduplication
  • Deduplication is global
  • The alternate does not have an effect on the video featured snippets
  • Deduplication does now not impacts a featured snippets variation that resembles an information panel. However, it’ll have an effect on it later this week.

Deduplication Does Not Have an Effect on:

  • Top testimonies
  • Interesting unearths
  • Duplicated URL moving to web page two of the engines like google appears to be a malicious program of deduplication and isn’t a function or by layout. URLs in featured
  • Snippets that can also be rating on-page on the web two of the search engine results pages (search engines like google) may additionally have that listing removed.
  • There may be no trade-in Google seek Console (GSC) overall performance reviews.

How Does This Impact SEO Strategies Going Forward?

This virtually relies upon on what your SEO method has been up thus far, but if you have been focused on the same search queries for each first page rankings and Featured Snippet results, then you will see a drastic alternate. You can also use various strategies and services provided by SEO Dubai Companies.

What you may want to do is prioritize sets of key phrases that you don’t rank for on web page 1 and optimize the content material on that URL to higher in shape one of the 3 sorts of Featured Snippets. For instance, if you rank on the second page of seeking results for the keyword “the way to optimize your content material for search engine optimization” then you could prioritize the ranking URL and make modifications to the replica, like updating the layout to provide a sequential list of steps customers need to take. 

But, in case you rank on the first page of seeking results for that search question, you will need to leave it alone so that you don’t end up pushing your search end result to the second page or down even in addition.

Keep Learning:  Google is Launching a New Video Series: Webmaster Conference Lightning Talks.


I have discussed Google Featured Snippets Search Results Update. Google’s Featured Snippet replace may also very well result in rating and visitors adjustments to your seek listings. To get a complete understanding of the alternate to hand, screen facts within the time in advance to peer exactly what changed with the update. I hope this article will be helpful for you. Leave your queries and suggestions in the comment box given below. We will get back to you ASAP.

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Sanam Marvi

Sanam Marvi

Content, PR & Digital Marketing manager with a decade of diverse experience in the technology field and work for Megabyte.

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