When you are in digital marketing, you can’t deny the SEO role for your website. But still the marketers are making huge mistakes while doing SEO. They don’t get desired results from their digital marketing campaigns. They follow some old SEO practices that were prevalent 10 years ago. Well, don’t worry, this article surely will help you. In this blog, we will discuss 7 SEO mistakes that every marketer must need to avoid in 2021
Mistake 1: Not Having Proper SEO goals and objectives
Your SEO goals really do wonders for your website. But you have to be very clear regarding your goals. When you set your goals, you can achieve a lot of profits. There are still a lot of marketers who set their campaigns without any objective or clear cut goals. Firstly, it is relevant to define your business goals.
Make a checklist and pen down some relevant points like-
• Do I need SEO for increasing traffic?
• Does SEO work with increasing sales?
• Do I want organic leads?
• Will my ROI get affected?
• Can SEO boost my brand name?
• Do I want to increase my website visitors?
• Do I want good rankings in SERP?
By realizing the following points, you can move further. But the thing is SEO is not as simple as you think.
For example, with your SEO efforts, 50,000 monthly organic users visit your website, but out of that only 2 people buy products from your website. What do you conclude in that case?
a. Firstly, your technique is not relevant.
b. Secondly, the traffic can be not your targeted audience, it can be the wrong traffic.
c. For this, you must follow practices that can drive right kind of traffic to your website.
You must have a good SEO strategy for achieving good results with SEO.
Mistake 2: Ignoring the mobile traffic
Make sure that you created your website as a mobile friendly website too. If you think that a mobile friendly website is not a part of SEO, then you are thinking wrong.
Do you know the mobile users expected to rise to 3.8 billion in 2021 in the number of mobile users, marking a 52 percent increase in a relatively short period of five years.
There is a huge traffic that is coming from mobile phones these days. Moreover Google also supports mobile friendly websites. You have to take care of the fact that your website loads under 3 seconds. Page Speed and mobile friendly are too important. So don’t neglect these things.
Mobile optimization is also important for increasing traffic on your website. Do you know by 2023, mobile device users will increase to 7.33 billion .
By the end of 2024, according to impactplus.com, there will be nearly 73% of internet users who will use the internet on their mobile devices.
Mistake 3: Ignoring Search intent
The hidden ranking factor that affects SERP results. Google supports those sites whose content fulfills the quest expectation for a given inquiry. Search goal alludes to a definitive inspiration driving a client’s pursuit. You need to sort out what a client needs to get while looking through that inquiry on Google. Is the searcher hoping to purchase something? Or on the other hand would they say they are attempting to learn something?
For instance, in the event that somebody types “online advertising” into the Google search bar, that likely means the client needs to understand what online marketing is. So the client has an informational goal.
Yet, on the off chance that the client was looking for “SEO services”, that would most likely imply that the client needs to enlist an advisor or organization that offers advanced SEO services. To answer the inquiry plan behind this question, you need to give insights regarding your marketing organization and the administrations you give. It is so crucial to understand the search intent behind the query.
In the event that you neglect to fulfill the searchers’ intent, you will not have the option to rank for extremely long.
Mistake 4: Following The obsolete SEO best practices
Google is regularly updating its algorithms. This also makes changes in SEO too. It is not necessary that the strategies that worked 10 years ago, also work now. Many old SEO techniques like keyword stuffing and private blog networks are outdated now. Moreover, they are penalized rather than get ranked.
So Keep yourself updated when you are into SEO. You have to deploy current used SEO techniques. Also know the best SEO practices and regularly check out new updates.
Many reputed companies like MegaByte, don’t preach these false SEO practices.
Mistake 5: Ignoring The Type of Content That Really Significant for SEO
Your content really speaks. So be mindful regarding what you share. Write content not just to write but impart the knowledge behind the content. You should add some unique value in your content. As writing blogs is done by your competitors too. But what you are doing is all that matters. When you start adding creativity in your content, people love to visit your blog again and again.
Text based content takes more time for getting ranked as compared to YouTube and videos based content. Many people prefer videos to reading. So be interactive with the videos.
Do you know high-quality content and link building are the two most important signals used by Google to rank your website for search. Words are not the only thing that is required. In 2021, the other things like infographics, images, podcasts and webinars are equally valuable. These are the relevant factors that can drive traffic on your website. Try to add informational videos that users would love to see.
Mistake 6: Buying backlinks is The Biggest mistake
Backlinks are among the main ranking components. Yet, If you’re purchasing connections to help your site rankings, you may wind up with a punishment from Google. This implies you’re squandering your cash as well as conceivably destroying your site’s opportunity to rank on web indexes.
As indicated by Google, most sites that sell joins don’t really support your rankings. That is on the grounds that actually, most connection manufacturers and connection dealers all have similar rundown of destinations from which they sell links. Fortunately Google additionally has a similar site records, which means they’re ready to downgrade these websites
In case you’re as yet not persuaded, listen to me. Regardless of whether you haven’t gotten a Google punishment for obscure links or methods yet, it doesn’t imply that you’re protected. Your site may in any case get a punishment today for joins that you constructed years prior.
On the off chance that you actually need to pay cash to get links, being a reputed SEO company Dubai, we would suggest that you employ a SEO services company that can gain top-level backlinks in your specialty without disrupting any of Google’s guidelines.
Mistake 7: Ignoring branded SEO & EAT
Google believes in EAT(Expertise, authority and Trust). SEO is not about getting high ranks on Google. But it also needs to build a brand which is trustworthy. EAT mainly depends on various factors like algorithms and data points.
Few tips to build EAT criteria
• Try to provide detailed information about your company, which includes author bios, recognitions and awards.
• Also focus on the fact that your SEO strategies emphasize on increasing brand based searches.
We hope this blog worked for you. If you are having any doubt, ask us freely in the comment section. Here we have discussed 7 SEO mistakes that you can avoid this 2021. If you are seeking SEO services, you can contact us. Being a renowned digital marketing agency, Dubai, we provide full-fledged SEO services. If you are searching for SEO services, then contact us today. Also follow us on Instagram, Twitter, Facebook and Linkedin.