How to Use Google Analytics: A Complete Guide

Google Analytics

Peruse this guide for an outline of Google Analytics and how you can utilize all the information for your potential benefit to support your SEO and digital marketing. Tracking progress and performance makes analysis significant to advertisers.

How Can Google Analytics Help My SEO

Google Analytics gives admittance to a huge amount of information identified with how clients discover and connect with your site. For instance, you can perceive the number of individuals visited a particular page, how long they stayed there, where your clients live, how certain watchwords perform, etc. Google Analytics can be coordinated on your site through code or their WordPress module, Site Kit.

What you’ll learn about Google Analytics?

Since you realize why Google Analytics is basic to search engine optimization, we should discuss what you will realize in this guide.

This article is separated into five segments, dependent on the reports in Google Analytics.


This report offers constant information about who is on your site and what they are doing. To get to information as it occurs, click “Ongoing” in the left sidebar of your Google Analytics dashboard.

Following are the various real-time reports-

  • Locations
  • Traffic Sources
  • Content
  • Events
  • Conversions


The crowd reports group clients together, dependent on setting boundaries. You can utilize this data to all the more likely objective explicit segments of your crowd.

There are two urgent highlights to remember:

  • You need to characterize the crowds you need to follow.
  • Google revealed an Audience report that permits you to perceive how your crowds are reacting to remarketing efforts.
  • Active Users
  • Lifetime Value
  • Cohort Analysis
  • Audiences
  • User Explorer
  • Demographics
  • Interests
  • Geo
  • Behavior


The Acquisition Report gives detailed information on how your crowd finds your site, what they do once they arrive, and the off chance that they finished explicit activities, such as rounding out a structure.

  • All Traffic
  • Google Ads
  • Search Console
  • Social
  • Campaigns


The Behaviour Reports gives information about the moves clients make on your site, including utilizing site search, the content they see, how quickly pages to load, etc. This data can help reveal territories where your site isn’t proceeding as proposed.

  • Behaviour Flow
  • Site Content
  • Site Speed
  • Site Search
  • Events
  • Publisher


This segment of Google Analytics is about finished activities. What number of individuals enlisted for your email list?

What number of clients made a purchase?

The responses to these inquiries give huge amounts of data about your business’s strength and the accomplishment of your SEO endeavours.

  • Goals
  • Ecommerce
  • Multi-Channel Funnels
  • Attribution

For an SEO professional, understanding, and benefiting from Google Analytics is basic. Google Analytics can assist you with understanding what is functioning as well as why. (Or then again, why not.) At times, you may discover an SEO strategy was fruitful. You were taking a gander at the information from some unacceptable point. You can hire SEO Dubai companies such as (a digital marketing agency) to get the advantage of the best SEO services Dubai in order to improve the performance of your business and make your enterprise reliable and helps in improving your site’s rank to get higher on search engines like google.

Read Also: What should you do to improve local seo ranking?

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Sanam Marvi

Sanam Marvi

Content, PR & Digital Marketing manager with a decade of diverse experience in the technology field and work for Megabyte.

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