How To Start And Run A Digital Marketing Agency Business in 2020?

Digital marketing

Do you ever know that the digital market spending will reach $375 billion by 2021? Well, if one wants to excel in this field, you need to know-how. Here you will get familiar with what digital marketing is, how to start and run a digital marketing agency.

Before moving further, let’s take a look at digital marketing. Digital marketing is marketing that uses the internet to reach customers and to promote products or businesses. It is a vast field and includes various SEO services Dubai such as content marketing, social media marketing, affiliate marketing, video marketing, email marketing, and more. All these help in reaching to the customers and convincing them to purchase. Moreover, digital marketing is a great choice for any business. So let’s give a kick start to learn how to set up a digital company.

Here are the steps to start digital marketing agency in Dubai:

  • Educate Yourself
  • Discover Your Domain
  • Research Your Competition
  • Launch Your Website
  • Make A Portfolio
  • Prepare A Business Model
  • Keep Updated With Social Media
  • Lead Generation

Educate Yourself

Before starting, it is important to educate yourself regarding digital marketing company Dubai. As most of the successful people always learn. So, don’t forget to learn about the things which you are going to implement in the real world. Even, you also need to understand the industry as well.

There are some different concepts that you require to understand. These are Pay-per-click advertising (PPC), Search Engine Optimization (SEO), email marketing, and social media marketing campaigns. It will be more beneficial to you if you also learn graphic design and content marketing as well. Once you learn all these important concepts, then it will become easier for you to decide your niche.

Discover Your Domain

As there is a cut throat competition everywhere. So you need a digital marketing domain to stand out. After that, you can target smaller audience that’s interested in your offers.

Research Your Competition

When you start any business make sure that you know where you stand against the competitors. For this purpose, you need to do a complete research on them. Then only, you will be able to surpass them.

For researching your competitors, use the same keyword that you are going to use in your business. Search the desired keyword on Google. Note down the name of top 10 other companies that displayed on the first page of search engine.

After finding your competition, learn how they are earning money from using digital marketing assets. Furthermore, learn their methods of monetization. Some ways of monetization are:

  • Lead generation
  • Affiliate Sales
  • Selling of products online
  • Coaching

You need to find at least one method per competitor. Once you know how to monetize, then you can know about their content marketing strategy. You need to look deeply at their content like what type of content they are posting. Is it in the form of audios, videos, blogs, podcasts, or social media posts? Now, try to find out how they are communicating with their clients. You can think carefully that you can use your competitors’ strategy or want to make your own.

Launch Your Website

Finally, the time comes when you are going to launch your website. This means that you are going to take some space on the web for your business. But before launching your website, keep your content ready and your competitors in mind. Also, find how to reach to your clients for your business. You also need a domain name and hosting services to launch your website.

Make A Portfolio

You can attract even more customers if you have a good portfolio. To generate a good portfolio, you need to have some reviews. You also require to offer some free services. It will help you in gaining trust from your clients. A good portfolio consists of:

  • Case studies
  • Testimonials of Clients
  • Snippets
  • Headlines
  • Goals for the clients

You have to show your customers that you are delivering good results and will continue to do so. Also, ensure that your portfolio is honest.

Prepare a Business Model

There are various methods to set up a digital marketing company. The services you offer and how you bill for your work is an important part of managing your business effectively. The most commonly used ways to bill your customers are hourly, flat retainer and percentage of spend. Some clients like to pay you bill by the hour. The option of flat retainer is the simplest pricing model. As in this, clients pay flat monthly fee.

The percentage of spend is a highly popular pricing model. It provides the growth and scalability of the client. This also ensures that you will get the correct price for your hard work.

Keep Updated With Social Media

As digital marketing uses internet and social media platforms to reach customers or to grow business. So it will be good if you are on social media. To create accounts on social media is totally free, so you should make use of it. This will help you in generating leads, customer engagement and offer global coverage to your business.

Lead Generation

Once you have a targeted audience, then it will be easy for you to generate leads. Affiliate marketing and YouTube channel help you a lot in a lead generation if you keep posting content on regular basis. You can also create a sales funnel and use some promotional methods.


Well, it will be overwhelming when you start your digital agency. Keep these steps in your mind while planning to run the digital company. Take every step carefully and make sure that you do proper research on your competition. So hoping that you will surely grow your business in this promising field of digital marketing.

Read Also: How to Choose the Best Web Development & Design Company in Dubai

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Sanam Marvi

Sanam Marvi

Content, PR & Digital Marketing manager with a decade of diverse experience in the technology field and work for Megabyte.

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