How to choose the right social media channels for your business

social media channels

Social media channels these days are not just confined to entertainment purposes. But also it serves for advertising as well. In fact, it has made marketing so easy. But the thing is which platform to choose? Which social media platform works for your online business. Facebook, Instagram, Twitter, Linkedin, YouTube, Reddit, etc., are some of the important social handles that can grow your business like anything. This article helps you to discover which platform works for you. Here we will discuss how to choose the right social media channels for your business.  Social media marketing is done properly and can help you to achieve your business goals in a better way.


Being a startup, you sometimes don’t have the right sources, but yes, social media platforms can help you to achieve your business motive.

There are some important questions that every marketer must explore before choosing the right social media channels for their business.

#Does this platform help in my marketing goals achievement?

Before choosing any online marketing platform, you have to consider or examine which platform is actually a good fit for me or not?

Is my target audience active on this platform?

After identifying the platform, then you have to consider whether this platform has your target audience or not? 

Which social media channels are my competitors using?

If your competitors are doing so well, then you have to consider which social media channels are used by competitors. 

Which social media platform must be used for gaining leads?

Facebook is one of the most popularly used social platforms for lead generation. Facebook has 2.74 billion monthly active users.

It has the lowest CPC rates is one of the reasons why many businesses use it to promote their products.

How does Linkedin help me to gain profits?

Linkedin helps your business to build credibility as well as a meaningful network. With the wider community, you get a chance to make a good reputation with people. Linkedin is a good platform for professionals; almost 57% of LinkedIn traffic comes from mobile users.

Will this platform match the content I create?

The content should be aligned according to the expectations of the audience. You should maintain a strategy if you want your content to do good on social media. You’ve got to be tactful about what you publish and where you post it. You have to identify how and when your specific audience likes to engage with the content. 

Some Tips that Help You in Deciding the Best social media platform for your business

  1. Examine The Nature of Your Business:- First of all, you have to consider whether your business is B2B(Business to business) or B2C(Business to consumer). Linkedin can work really wonders for your potential customers, whereas Facebook and Instagram assist in gaining engagement as well as visibility. 

  1. Know Your Target Audience:- It doesn’t matter whether a business is small or large; you must know who is your target audience. One piece of advice to small companies is instead of investing in new things, try exploring where your target audience is and who your target audience is. There are several questions that one must understand about their audience.

  • Who is your customer?
  • Are they male or female?
  • How old are they?
  • What are their interests?
  • From which place they belong?

Define your goal:- When you know your audience, you need to characterize objectives for that audience. As an entrepreneur, your essential objective will probably be to drive deals by pulling in clients yet. There are other innovative objectives for web-based media. While a few brands utilize web-based media to drive brand acknowledgment and to grow agreeable associations with possible purchasers, others utilize web-based media for client service.

 Research your Competitors: – If you want to stay in the competitive market, then you have to research all your top competitors. You can examine what they are posting, what they are doing? Which social handles are they frequently using? How many times do they post per week? How many posts do they post in a day? When you are all set with evaluating which social media platform is giving good results, then you can proceed accordingly. 

 Participate In Forum Discussions: – Forum discussions are really helpful for your business. The blogs and various blogging platforms provide us the opportunity to share our content and get it seen in front of many people but make sure that your content should be informative.

Start with Email Software: – Email marketing works for practically any industry or demographic. On the off chance that somebody has a social-based media account, they have an email address. Not exclusively is email promoting a successful device for speaking with your clients, but on the other hand, it’s an extraordinary method to discover possibilities.

Final Thoughts 

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Sanam Marvi

Sanam Marvi

Content, PR & Digital Marketing manager with a decade of diverse experience in the technology field and work for Megabyte.

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