Today digital marketing is everywhere. It has provided businessmen so many opportunities and advantages that help in increasing conversion rates.

Digital marketing involves proper SEO. The main role of SEO Dubai is to gain the visibility of your brand so that you obtain a better ROI.

A website can achieve top rankings by implementing SEO. It is used for increasing sales, generating high ROI, increasing traffic, and many more things. Firstly we need to know what is SEO? And who is an SEO Expert?

“SEO stands for search engine optimization; it is the process of optimizing your website to achieve organic traffic from the search engine results page. “
“An SEO expert who knows how to derive more traffic to a website and how to work with keywords. He should possess strong skills related to analysis and should have a great decision-making approach.”

Here are 12 tips to become an SEO expert in 2020

1. Focus on learning how a search engine works?
2. Train yourself in HTML, CSS
3. Understand SEO first
4. Understand Keyword research
5. Focus on SEO content creating
6. Keep updated about SEO
7. Select the right SEO tools
8. Go for training
9. Practice more
10. Read more SEO blogs
11. Keep on learning
12. Keep calm

Focus on Learning How a Search Engines Works?

Google is vast. It has millions and trillions of web pages. Have you ever think about how this web page is built? It all depends upon crawling the web. Google pulls all the similar pages after you type the content in the search engine. Google rank based on different factors. This is one of the main tips that you should know. Try exploring the ways how the search engine works?

Train Yourself in HTML, CSS

For search engine crawling, HTML and CSS are the main languages. These are preferred languages for SEO experts. You should always be aware of the basics of the language. I mean, you should know where H1 heading is used? How to make use of H2 Heading 2? Where is a paragraph used? How does image alt attribute work? These are some basic things that you should be aware of.

Understand SEO First

SEO is very vast. It is not merely content and keywords. There are a lot many things that are involved in SEO. SEO works as a puzzle that you need to solve to become an SEO expert. It has the following components.

• Technical SEO: It focuses on crawling and indexing. It ensures fast speed and mobile-friendly pages.
• Content SEO: This SEO optimizes content for your website.
• On-page SEO: It makes everything in the page userfriendly.
• Off-page SEO: It works on submission and link building. Social promotions can also be listed under this. These things help to drive more traffic.

Understand Keyword Research

Keywords are very important in creating content. You should know the right keywords for your content. These act as the main ingredients of the searches. You should research keywords well. Keywords can be a long tail or branded one.

In general terms, keyword research is a way of finding, analyzing, and using phrases for finding information on the search engine. It mainly focuses on what users supposed to write in the search engine.

Focus on Creating SEO Optimized Content

Content is the king. You should focus on your content delivery. It should be SEO friendly. I mean, you should know how to frame the sentences. If you are providing too complex words to your content, visitors are unable to understand the utility of the content. You may lack visitors due to this. So be mindful while creating content. It plays an indispensable role in making you an expert in SEO. It should be as simple as the reader can easily understand the meaning of what it is trying to show.

Keep Updated About SEO

The search engine is changing and modifying itself daily. Google algorithms keep on changing themselves. You can become an SEO expert if you upgrade yourself with the changes. You should keep yourself aware of minute changes as well.

Select the Right SEO Tools

There is an abundance of information and data that needs to be processed. In simple language, SEO is not covered lonely. It is better if you deploy some SEO tools that tools generate you better results. They are available free as well as paid. Few examples are Google analytics, Google webmaster, Yoast, etc.

Go for Training

Training is very much needed so that you push yourself to become an expert in SEO. It gives you more exposure regarding the main concepts. You can learn SEO faster by training.

Practice More

For achieving perfection in any field, practice is mandatory. SEO behaves like riding a bike, the more you practice, the more you get an expert in it. SEO can work for you so well if you make a practice of implementing it. Every website is not similar. The demand for one website is different from the other one. So keep yourself indulge in understanding the demand for multiple websites working. It will help you to stay in touch with different needs of different websites.

Read More SEO Blogs

Reading can do wonders. You should develop the habit of reading. If you want to be an expert SEO, you must read blogs related to it. Reading blogs of different people makes you knowledgeable and aware. It also helps you in knowing in what way they have written the blog. How you can add his specifications in your blog. What has he done? These things will surely help you to improve and achieve expertise in SEO.

Start Your Own Blog/Website

If you are conversant with theory fully but you don’t implement it yet. It is useless then. Implementing your knowledge can take you to another level. For achieving this, you can start your website. For doing this, you simply need:

• The topic of your passion.
• A domain
• Hosting services
• Good content

You are ready to go. If you are passionate, this can go well for you. People usually start their blogs as a leisure activity, but often, some people choose it as their full-time job.

Keep Calm

If you lose patience in between, you can’t be able to achieve your goal. It is a time-consuming process. Don’t lose hope in midway. Don’t expect things to happen quickly for you. Work on your skills, and you will reach your goal.

Final Thoughts

SEO is demanding according to current trends in the marketing field. An SEO expert is taking a handsome salary. If you want to start your career in SEO and want to become an SEO expert, you can go for it with the above-explained tips.

In this blog, we have described 12 tips to become an SEO expert in 2020. If you have any doubt, feel free to ask me in the comment section.